In Episode 19 of the FranChat Podcast, we dive into the essential topic of raising public awareness about franchising. Why is franchising still a mystery to many, despite iconic brands like McDonald's dominating the market for decades?
The conversation unpacks the challenges of educating the public, exploring ideas such as incorporating franchising into school curriculums, hosting university workshops, and leveraging local community outreach. We also discuss how franchisors can innovate in lead generation to attract franchisees in a competitive market.
The team shares personal stories, professional insights, and a lively debate about the role of trade associations like the BFA in advancing franchising education. Tune in to learn how we can all play a part in making franchising a more prominent and accessible business model.
Got a topic you’d like us to explore? Reach out with your suggestions—we’d love to hear from you!

The eagle eyed of you will spot that we released episode 20 before episode 19 - it was better as our Christmas episode :)

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