The First Pencil

The First Pencil

Por: Kathi Kruse and Mike theCarGuy Correra
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
131 episodios disponibles

Latest episodes of the podcast The First Pencil

Is Social Media Still Worth It for Car Dealers? 02/06/2025
Ego: The Hidden Expense Killing Dealership Culture 19/05/2025
Desktop is Not Dead (and other marketing musings) 12/05/2025
Likes Are Not Leads for Car Dealerships 29/04/2025
You Can’t Spell Tariffs Without FFS 14/04/2025
Maximizing ROI in a Tightening Marketing Budget Era 01/04/2025
The High Cost of Brand Betrayal 25/03/2025
Does Great Customer Experience = More Car Deals? 10/03/2025
New Study Reveals Car Dealers’ SEO Blind Spot: Google Business Profiles 20/12/2024
Is Social Media Still a Smart Investment of Your Time? 12/12/2024
Car Buyers Stick with the Brands They Love 04/12/2024
Hey, Have You Heard About Video? 26/11/2024
Social Media: ​​Whose Feed Is It Anyway? 21/11/2024
This Had to Be Said About Automotive Influencers 30/10/2024
Prabhakar Raghavan Killed Google Search As We Know It 22/10/2024
AI Mods, Restomods and The Beverly Hillbillies 15/10/2024
Building a Customer-First Culture in Car Dealerships 08/10/2024
Facebook Ads Support Black Hole: Where Help Goes to Die 01/10/2024
How Car Dealers Are Failing Customers 27/09/2024
The Approaching Wildfire of Car Loan Delinquencies 18/09/2024
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