Sarah Lawrence, founder and CEO of Hot Toast, discusses her journey in working with small to medium businesses in the creative and fast growth tech spaces. She emphasizes the importance of building relationships and adding value to clients. Sarah shares her approach to personal branding, which involves being the expert in her field, attending industry events, and collaborating with others. She also highlights the significance of awards in her career and the snowball effect they have had on her success.Sarah encourages others to overcome imposter syndrome and put themselves out there to make meaningful connections and opportunities. In this conversation, Sarah discusses the importance of personal branding and thought leadership for accountants. She emphasizes the value of building relationships, making genuine connections, and providing value to others.Sarah shares strategies for establishing a personal brand, including attending events, speaking on panels, and creating content. She also highlights the benefits of networking and learning from experienced professionals in the industry. Sarah encourages accountants to prioritize personal branding as a way to differentiate themselves and attract the right clients. She also discusses the challenges of time management and the importance of delegation in scaling a business.TakeawaysBuilding relationships and adding value are key in working with clientsAttending industry events and collaborating with others can help establish personal brandingAwards can have a significant impact on career growth and recognitionOvercoming imposter syndrome and putting oneself out there can lead to meaningful connections and opportunities Personal branding and thought leadership are essential for accountants to differentiate themselves and attract the right clients.Website: https://thefirm.media/podcast-episode/impact-of-awards-on-career-growth/ Hosted on Acast. See acast.com/privacy for more information.

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