Mazuma Co-Founder Lucy Cohen joins James on M&A Diaries to share how she revolutionised accounting with the first-ever subscription model—despite industry pushback, gender bias, and no formal business background.This is not your typical firm growth story. Lucy reveals how childhood experiences shaped her obsession with financial certainty, how she accidentally built a recurring revenue powerhouse, and why Mazuma now acquires smaller firms that bigger buyers overlook.✅ How Lucy built a scalable firm from a purple envelope and a bold idea ✅ The reality of being a young female disruptor in a male-dominated sector ✅ Why small firms shouldn’t ignore “bird in the hand” valuations ✅ What most micro-business clients really care about (hint: it’s not tech) ✅ How Mazuma’s M&A model differs—and why it resonates with fatigued founders ✅ The real ROI behind investing in your own infrastructure and leadershipWhether you’re looking to grow, exit, or just stay sane—this one’s packed with insights.#Accounting #MandA #FirmGrowth #PracticeManagement Hosted on Acast. See acast.com/privacy for more information.

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