How do young people engage in the news cycle? Where do they go for information? What content interests them? These are the questions brands, businesses, and governments are asking as they all try to connect with younger audiences. This week on the podcast we speak with someone who has some of those answers.

Billi Fitzsimons is the Editor in Chief at The Daily Aus. It’s a newsroom that’s been designed with young people in mind. This independent newsroom boasts over 2 million visits per month and has a particular style which appeals to vibrant and influential young Australians. Billi eloquently tells us how and where it started, and what’s happening there now.

At The Daily Aus., news is delivered free of opinion, directly to the consumer via many platforms. Podcasting being one of them, and you’ll hear in Billi’s voice her passion for this format. Her recent interview with Opposition Leader Sussan Ley is a great example of podcasting serving its younger audiences, with the questions not too dissimilar to that of traditional media but asked through a young person’s lens.

This young Editor’s desire for storytelling, and appetite for news and content is apparent. The pedigree of media brilliance is not surprising when you discover who Billi’s parentals are (Parentals so Gen X). She shares many hints and tips on how and why brands should front up and connect with younger people. After all, younger people make up a majority voting mass in the community, having overridden the 'baby boomers' last election.

Looking forward to watching Billi make her way in the modern media landscape.

Ver todos los episodios