What is wealth? Is it financial security? Is it time? Is it just the freedom to do what you want? There are many answers to this question, but it’s all very subjective and individual.

This week on The Experts podcast we speak with The Australian's Wealth Editor, Julie-anne Sprague (or JAS as she is affectionately known). JAS has been at the forefront of financial reporting and wealth for most of her career. Formerly the Editor of the Australian Financial Review’s Rich List, a broadcaster on 6PR, a podcaster with a deep fascination for financial storytelling.

JAS often uses the line ‘you want to be a millionaire not a billionaire’ because in her eyes, the complexities and pressures applied as the stakes go up, is not worth it. The stories that JAS finds compelling are the start-ups; the original ideas, the hard work put in to make something from nothing. Inherited wealth seems to be a dominating feature in the media, but it is the salt of the earth and gritty stories that catch the eye of this journalist.

Julie-anne did a stint presenting the afternoon show on nine’s talk-back radio station, 6PR in Perth. The axing of the show was to her a complete left field decision which caught her and others in the industry by surprise. It was a blow to this seasoned journalist but has ultimately had a positive and lasting effect on the way she approaches her wealth writing today.

We tried to keep the podcast to 40 minutes, but both Nic and JAS love a chat, and the episode provides some gold content for money and finance storytellers on how to make an impact with your pitch.

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