What if the magic behind your favourite experiences wasn't just a coincidence? In this second part two of this two-part series with Goc O'Callaghan, Co-owner of ArcTanGent Festival and Global Experience Lead at Buro Happold. In this episode, we peel back the curtain on the often-overlooked and unknown 'dark side' of Disney's magic. From the hidden infrastructure at Disney parks to designing festivals that feel like second homes, Goc reveals how intentional design can transform ordinary spaces into extraordinary memories. Get ready to explore behind the scenes of thoughtful details, and see how the environments around us are engineered to make us feel, move, and connect in profound ways.00:00 Introduction to the Experience Designers Podcast01:05 Guest Introduction: Goc O'Callaghan02:06 The Dark Side of Disney03:13 Disney's Design Secrets07:07 Real-Time Feedback and Customer Experience08:47 Designing for the Senses10:48 Applying Disney's Principles to Business15:36 Experience Design in Structural Engineering18:55 Quantifying Experience31:26 Personalizing Office Spaces38:02 Final Thoughts and Recommendations43:55 Conclusion and Farewell

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