In this episode of The Experience Designers, Steve is joined by James Warren, expert storyteller, experience strategist, and founder of Share More Stories to explore how storytelling unlocks deep human connection and business insight.Together, they unpack the true power of stories: as tools for building trust, designing immersive experiences, and revealing hidden emotional truths that traditional surveys and metrics often miss. James shares his personal journey from childhood storytelling to launching a platform that uses AI and narrative analytics to transform how brands understand their customers and employees.The conversation explores:• The shift from storytelling to storyliving• How emotions in stories reveal untapped insights• The link between employee experience (EX) and customer experience (CX)• Why belonging and trust are core to both culture and performance• And how leaders must listen, reflect, and design for impact, not just intentionIf you’re in brand strategy, customer experience, HR, insight, leadership, or simply passionate about the human side of business this episode is a must-listen.⏱️ Episode Chapters:00:00 – Introduction and Warm Welcome00:18 – The Essence of Storytelling03:11 – Evolution of Storytelling05:10 – Immersive Storytelling Experiences07:05 – Storytelling in Travel and Retail14:06 – Personal Storytelling Journey15:21 – Leveraging Storytelling for Business Insights22:03 – Challenges in Storytelling and Research31:32 – Analyzing Customer Stories for Emotional Insights32:28 – Integrating AI for Deeper Emotional Understanding34:48 – The Intersection of Customer and Employee Experience37:00 – The Relationship Between Employees and Customers38:36 – Building Trust Through Story42:55 – Creating Belonging in the Workplace45:34 – Empathy at Scale: Designing for Real Impact51:52 – Leadership’s Role in CX + EX Transformation54:44 – Storytelling, Inclusion, and Community59:10 – Reflections on Human Connection and PurposeJames' Bio and LinksJames Warren is the Founder and CEO of Share More Stories, a human experience insights company. The company’s primary offering is the SEEQ Platform, which helps organizations and brands uncover the emotional drivers behind employee and customer experiences.James is a researcher, strategist, writer and facilitator who blends storytelling, AI, and insights to help companies better understand themselves, their customers, and their communities.With nearly 30 years of experience in marketing, insights, strategy, and innovation, he is passionate about the intersections of humanity, technology, brands, communities, and culture. An active community leader, he volunteers on several boards. He studied economics and literature at Princeton, and creative writing at Columbia. Originally from New York, James now calls Richmond home.LinksLinkedIn: https://www.linkedin.com/in/james-warren-seeq/LinkedIn: https://www.linkedin.com/company/share-more-stories/Instagram: @warrenjwricInstagram: @sharemorestoriesWebsite: sharemorestories.com | SEEQPlatform.com

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