Kate Watts, a trailblazer in the agency space, narrates her impressive rise from being the president of Huge, a top digital agency, to launching and subsequently selling her own agency, Faire Design, to The Atlantic.
 
She opens up about the challenges and triumphs she faced during the integration and spin-off process, eventually regaining majority ownership and rebranding as Long Dash. This conversation is filled with valuable insights on mergers, acquisitions, and navigating the entrepreneurial landscape.
 
 
2:44 Launching Fair Design in 2017  
5:30 Rapid Growth and an Unexpected Acquisition Offer  
7:51 Considering Whether Fair Was a Long-Term Play  
9:10 How She Transitioned From Agency Leader to Acquiree  
11:10 The Moment a Buyer Proposed Acquiring Fair  
13:31 Learning How to Value and Negotiate Her Own Deal  
14:54 The Atlantic’s Deep and Historic Legacy  
19:01 The Challenges of Scaling as a Modern Brand  
20:06 Choosing to Become Operationally Independent  
22:02 Involving the Team in the Naming Process  
23:00 The Journey to Regain Majority Ownership  
24:05 What’s Next for Long Dash  
27:14 Staying Open to Future Partnerships and Opportunities  

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