In this episode, Kat Hantas, co-founder of 21 Seeds, shares the journey of building her female-focused infused tequila brand.
 
Kat discusses how a personal need for a low-calorie, less harsh alcoholic option led to the creation of 21 Seeds with the unique market insight that propelled the brand to success: women drink tequila differently.
 
Kat recounts the challenges and strategies behind scaling the business quickly, the importance of understanding your core consumer, and the strategic decisions leading to their nine-figure sale to Diageo.
 
Kat also touches on the emotional aspects of entrepreneurship, including the responsibilities of managing friends and family investments and adjusting to life post-acquisition.
 
 
00:29 Introducing Kat Hantas of 21 Seeds
02:05 The Birth of 21 Seeds Tequila
03:53 From Personal Solution to Business Idea
06:45 Launching and Scaling 21 Seeds
09:25 Marketing Strategies and Consumer Focus
20:57 The Decision to Sell and Finding the Right Buyer
33:30 Life After the Sale
36:48 Reflections on Money and Success

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