With over 25 years of experience in electrical engineering, physics, and sales, Mike has tapped into the unique insights of how technology and process can revolutionize sales strategy. As CEO of Patter AI, he continues to champion these revolutionary tech-driven strategies that supercharge strategic sales and has been instrumental in the extraordinary growth of several high profile companies. These methodologies are now detailed further in ‘Sales Sucks’, his newest book, co-authored by friend and colleague Gregg Murphy. Key themes included: Entrepreneurial Lessons Sales Process Development Mixed Sales Methods Patter AI Platform Scaling with Technology Sales Team Training Financial Best Practices — Mike's Email: [email protected]  Mike's Website: www.salessucksbook.com  Mike's LinkedIn: https://www.linkedin.com/in/mikelatch/  — Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/  Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/  Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com  — If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you! *Some of these links might be affiliate links.  Thank you in advance if you choose to work with one of the companies I believe in.  The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you. Thanks for tuning into this episode of Exit Plan!

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