What do DJ booths and neuroscience have in common? According to event industry veteran Will Curran, they're both essential to understanding how to create truly unforgettable experiences. From his early days as a college DJ growing a 5,000+ following on Facebook (when that was huge), Will has cracked the code on how music, energy, and human connection work together.Now, Will reveals the surprising scientific principles behind event energy management and shares a framework that will forever change how you think about crafting memorable experiences.On this episode of the Event Innovator Show, Will joins us to explore the intersection of music psychology, event production, and community building. He shares practical insights on:- The scientific principles behind musical energy management at events- How to create the perfect soundtrack for different event moments- Why most event communities fail (and how to build ones that thrive)- The counter-intuitive approach to scaling events while maintaining quality- The secret to turning one-time attendees into year-round community membersWhether you're an event professional looking to level up your experience design or a business leader seeking to build stronger connections with your audience, this episode delivers actionable strategies that blend the art and science of human engagement.

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