Have you ever wondered how to create events that leave attendees feeling energized, connected, and inspired? In this episode, I sit down with Tahira Endean, head of programming for IMEX and author of "Our KPI is Joy: How Live Events Catalyze Happiness, Productivity, and Trust," to explore the transformative power of intentional event design.Redefining Success: Why Joy Matters in EventsHow focusing on attendee experiences can drive retention and word-of-mouth marketingThe ripple effects of joyful events on learning, connection, and business outcomesStrategies for measuring and maximizing joy throughout the event lifecycleNOTE: This conversation reminded me of David Adler's new metric: Conversations or connections.Creating Moments of MagicDiscover how Tahira and her team craft unforgettable experiences at IMAX, including:Innovative welcome experiences that set the tone for connectionSurprising activations that spark curiosity and delightThoughtful spaces designed for various attendee needs, from quiet reflection to energizing interactionsThe Power of Saying "Yes"Tahira shares a fascinating story about bringing circus performers into event spaces, illustrating how pushing boundaries and embracing creativity can lead to truly memorable moments.Designing for Human ConnectionWe explore the importance of:Understanding your audience's unique needs and desiresCreating psychological safety from the moment of registrationFacilitating meaningful interactions between attendees, even in large-scale eventsBeyond the Event: Nurturing Year-Round EngagementLearn strategies for keeping the event spirit alive between gatherings, without overwhelming your audience.Embracing Authenticity and VulnerabilityTahira discusses the impact of incorporating "tough talks" on sensitive topics at IMAX, highlighting the power of creating space for genuine human experiences within professional settings.Whether you're planning an intimate gathering or a large-scale conference, this conversation offers valuable insights into creating events that resonate deeply with attendees. Tahira's approach reminds us that when we prioritize human connection and meaningful experiences, we create ripples of positive impact that extend far beyond the event itself.Are you ready to rethink your event strategy and create gatherings that truly matter? Tune in to discover how focusing on joy can transform your events and your attendees' lives.Contact TahiraLinkedIn: https://www.linkedin.com/in/tahira-endean-msc-citp-cmp-ced-918a868/Website: https://intentionaleventdesign.ca/

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