Andrew Schena is the owner and founder of Capital Equity Partners and co-host of the podcast Cash Flow Giants.
Capital Equity Partners is a real estate syndication company that develops real estate investment strategies. They focus on acquiring and operating multifamily assets in emerging markets across the U.S.
Andrew believes in the power of shifting your mindset in order to live a great life. He also underlines the importance of harnessing personal growth to drive growth in your business. 
Here are some power takeaways from today’s conversation:

How his mindset shifted through a Tony Robbins organization

Why you can’t have business growth without personal growth

How Andrew started and grew Capital Equity Partners

Building one business after another within one silo

Increasing the value of a parcel through the ZBA (zero balance account) process

Influence marketing vs. direct marketing

Their criteria for buying land and their land play

How being an operator in real estate makes you a better investor


Episode Highlights:
Balancing Business Growth and Personal Growth
You can't talk about business growth without discussing personal growth. You have a life outside of your business. Especially once you start to have a family, you can't spend all of your time on business. Otherwise, you'll ruin the relationships in your family. You have to create those types of freedoms. There are plenty of people who are incredibly successful but are completely miserable individuals. 
That's where personal growth comes in. Life isn't worth living if you're miserable all the time. Find that balance because personal growth not only resonates with your family life but also with your business life.
Influence Marketing vs. Direct Marketing
Direct marketing works with sellers because you have to have a presence. You need to get their attention through something directly targeted at them. Whereas marketing for investors is more about influence.
A seller just wants to know that you've got the ability to close and help their situation and make the best deal for them. So it's important to build your credibility online and have a bit of social media influence. But for investors, you need to meet people one-on-one and have all the social media influence out there to get somebody to potentially invest with you. So it's a multi-tiered touch approach before somebody invests with you.
Resources Mentioned:
Capital Equity Partners
Cash Flow Giants
Miracle Morning by Hal Elrod
MONEY Master the Game by Tony Robbins

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