Andy Noonan is festival director, curator and owner of Big Grill, Me Auld Flower and Baste (soon to be Scorchio). He started out life in events as a DJ and nightclub promoter at the age of 16. Since then he has successfully organised Europe's Biggest BBQ & Food Festival, Big Grill, Baste a BBQ catering & events company  In this episode, we explore a huge variety of topics including: The complete guide to developing a festival The harsh reality of why most food businesses flop Is it possible to make a food business profitable in 2023? How Irish people's culinary tastes have changed Why Covid altered peoples festival going behaviour The cult of the BBQ & why he believes it's an emerging trend Why you must give people an Instagram-worthy experience now --- Visit My Partners Sponsored by Square - Power your Business with Square Visit Square: https://squ.re/3x8oiOo  Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23  Learning Partner: MentorsWork - Get a free mentor https://bit.ly/eementorswork

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