Unity has two separate businesses - Create business: traditional Q2C process, and Operate business: very different i.e., ads-tech, usage-based, and as such their sales process is very different
Customers are across different verticals — automotive, media, gaming, etc.,
Business in multiple currencies — mostly USD and EURO and GBP, Japanese Yen , Chinese RMB, and Korean Won.
The number of SKUs is in thousands (mostly legacy)
Justin's team provides architecture oversight, custom integration, and billing. Team size ~25 (Zuora 3, Salesforce 15, and rest on ERP).
GTM is through both self-serve and direct sales.
Direct-sales: Salesforce CPQ, Zuora Billing, RevPro Revenue Recognition, Workday for ERP, and Mulesoft for custom integration
Self-serve: Legacy e-commerce handles all billing/subscription (TBD on how that will be moved to Zuora)
Challenges: usage-based billing, supporting various payment gateways for the self-serve channel,  consumption forecasting
The specific challenge with usage-based billing is the separate data model between Salesforce CPQ and Zuora Billing
Time to set up new products is in the order of weeks — testing the quote creation, checking if billing is correct, etc.,
Metric: average time for payment from a sales order and average order entry time
Professional services: needed both one-time and on-going basis for industry best practices
Recommendation to vendors -- build an agile system
AI/ML: Potentially play a key part both in online self-serve and direct-sales (close a deal faster)

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