Trust used to be your quiet advantage. In 2025, it is the whole game. In this session, we unpack why employee trust is dipping, where leadership credibility breaks, and a practical plan to rebuild it without the corporate varnish.
You will learn
• What the latest data says about trust in employers
• The gap between leaders saying “we trust people” and employees actually feeling trusted
• Remote work, surveillance and productivity paranoia
• Why layoffs during record profits wreck credibility
• A simple rebuild playbook you can start this quarter
Chapters
00:00 Welcome and housekeeping
04:25 Speaker intros
08:05 The data: trust trends and the trust gap
16:11 Remote work, productivity belief gap and surveillance
24:47 Who feels it most: income and discrimination concerns
30:08 AI and early careers
35:58 Why trust matters: attrition and performance
41:28 How to rebuild trust: the practical playbook
56:00 Managing reviews and reputation outside-in
59:00 Wrap and resources
Links
• Watch the full video on YouTube: https://youtu.be/7VbMwi2imE4
• Download the white paper on EBN (free for subscribers): https://employerbranding.news/the-trust-recession-is-here-what-employer-brands-need-to-do-now/#white-paper
• at Employer Branding News: https://www.employerbranding.news/
Speakers
• Mike Parsons, CEO at Fathom. Writes weekly for Employer Branding News on trust, culture and performance.
• Celeste Sirin, Founder and CEO at Employer Branding Africa. Host of the EBA Leadership Spotlight series.

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