SummaryKevin Mason has been in photography for a long time working for organizations like Amazon, TopShop TopMan, and most recently consulting in creative production with his company Studio Workflow. Kevin also has a degree in interior architecture, and having consulting on some big studio builds, Daniel sat down to discuss with him his approach to building a new space. Key TakeawaysIdentifying the space: Key stakeholders and members of the business unit should be involved as much as possible in choosing a space. The space matters a lot when it comes to physical workflows.You need clarity on what you're trying to achieve. Do you need more space to store product? Are you building a flagship studio to attract talent or brands?Like many things in business, understand your goals and identify ways to achieve them with your physical space.Evaluating your entire workflow to understand output and how it may improved, will have an impact on how many sets you may need in the new space.Art direction also plays a role in space needs. How much light control do we need? How high should the ceilings be?Do what you can to extend the brand experience into your studio. This helps your talent feel engaged WITH the brand while creating content FOR the brand. Links & ResourcesKevin Mason on LinkedInStudio Workflow LimitedForbes Article on Workspace Impact to EmployeesCreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com

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