Most founders think they’ve hit product-market fit. Kevin Wang wants you to prove it.As Chief Product Officer at Braze (NYSE: BRZE), Kevin joined the team in 2012 as an early engineer and helped build the company from near-zero to 2,200+ customers and $500M+ in revenue. In this episode of The Drafting Table, he sits down with Jessica Lin to unpack the messy, unsexy reality of what PMF actually feels like—and why most early teams get it wrong.Together, they break down:The difference between polite interest and real buyer urgencyWhat not to build when selling to enterprise customersHow “cool ideas” derail early product roadmapsWhy great support tickets are a PMF signalAnd the one metric that matters post-PMF: product velocityIf you’re in the dark forest trying to find real traction, this is your flashlight.No fluff. No theory. Just hard-won lessons from a builder who’s seen it all.—📌 Highlights:00:00 – Why “Wouldn’t it be cool if…” is a red flag02:00 – Product-market fit is not a vibe—it’s obvious when it’s real06:00 – When to pivot, and when to wait for the market to catch up09:00 – B2B PMF ≠ consumer PMF13:00 – How Braze’s first 10 customers shaped the roadmap17:00 – Why product velocity is everything post-PMF22:00 – Pricing models, regret, and reversibility25:00 – Why being shameless is a competitive advantage—🎙️ The Drafting Table is hosted by Jessica Lin, General Partner at Work-Bench.Subscribe for tactical conversations with top enterprise builders.

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