It’s easy to keep saying yes to new features. It’s a lot harder to say no, especially when the customer is dangling a big contract.In this episode of The Drafting Table, Danielle Leong (CTO at FireHydrant and former engineering leader at Twilio and GitHub) breaks down how to scale product and engineering without running your team into the ground.We dive into the practical tradeoffs every founder faces between building what customers want and maintaining a healthy, high-functioning product team.Together with Work-Bench General Partner Jessica Lin, Danielle shares tactical frameworks on:How to prioritize feature work vs. internal toolingWays to avoid the “feature treadmill” while still closing dealsHow to use support tickets as early product health signalsWhen to invest in design, implementation tooling, and debt paydownWhy fast doesn’t always mean better and what to track insteadHow to build product that customers love without killing your roadmapThis episode is a must-watch for early-stage founders, engineering leaders, and PMs navigating the messy middle between MVP and maturity.—⏱ Timestamps00:00 – Why “watching users struggle” is the best form of discovery03:00 – Ruthless prioritization: building what users will pay for09:00 – Feature parity vs. product identity12:30 – What Twilio got right about customer empathy17:00 – When internal tooling should take priority22:00 – Why engineering estimates always go wrong (and how to fix it) - Also check out this blog post for more on this: https://www.rubick.com/steel-threads/26:30 – How FireHydrant ties engineering effort to company goals34:00 – How to align your whole team around cost-consciousness37:00 – Implementation, margins, and the myth of “free” customers40:00 – Where AI tools are helping and where they still fall short44:00 – The one question Danielle asks every founder she advises—📌 For early-stage B2B founders, engineering leaders, and PMs building sustainable product roadmaps.Hosted by Jessica Lin, General Partner at Work-Bench.

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