The “industry” refers to the group located within a larger landscape. Examples include the “computer hardware wholesale industry,” the “card and gift retail industry,” and the “architectural services industry.” The focus here is on what is happening in, and the relative attractiveness of, the industry as a whole. You are looking at the entire industry in the U.S. or globally. Do your research, as you would the neighborhood a prospective future home for your family is located, and look for opportunities before entering. We recommend IBISWorld Industry Reports.

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