What truly drives people to perform—and how can leaders inspire consistent, meaningful effort?

In this talk, Dr. Claude Kershner IV breaks down the science of motivation through Expectancy Theory, Goal Theory, and Modern Coaching Psychology. This session explores how belief, purpose, and recognition shape performance, and how effective leaders use coaching to unlock potential rather than rely on authority.

In this talk, you’ll learn:
✅ What employee engagement really means and how it fuels performance
✅ How Expectancy Theory connects effort, performance, and reward
✅ Why clear, challenging goals drive stronger motivation than vague ones
✅ How meaning and recognition often outperform money as motivators
✅ The essential skills of modern coaching—trust, feedback, and purpose

Whether you lead a team, teach, coach, or simply want to understand what motivates people, this talk offers practical, evidence-based insight into how great leaders build engagement and lasting performance.

“People don’t care how much you know until they know how much you care.” — John C. Maxwell

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