In this episode of "The Distraction Advantage", hosted by Shannon Stone, the focus is on building trust with clients from the very onset of a business relationship. Shannon reflects on a pivotal past experience where she lost a potential client due to the lack of personal connection established during the onboarding process. Emphasizing that trust isn't about perfection, but presence, consistency, and transparency, she shares several strategies that have helped her connect better with clients. These include prioritizing personal interaction, transparency about expected timelines and potential issues, and relating to clients by sharing her own business challenges. Shannon concludes by emphasizing that trust is earned not through what you deliver, but how you show up before you deliver anything.

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