Ask most patients to describe a medical visit, and they’ll often talk about the doctor… maybe the procedure… and then, the billing. But if we’re being honest, the patient experience starts—and is often defined—at the front desk. That first interaction sets the tone for everything else that follows. In this episode of The Distinctive Dermatologist, we’re making the case that the front desk isn’t just administrative—it’s strategic. It’s not just about checking people in—it’s about welcoming them in. And when you elevate the front desk, you elevate the entire practice.

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