Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPAIn this episode, we dive into the story of Reebok co-founder Joe Foster and how he turned a small family business into a global sportswear giant. We explore how he spotted market gaps, made bold brand moves, and formed the partnerships that powered Reebok’s rise — plus insights from his book Shoemaker. If you’re into disruptive marketing and brand storytelling, you’ll want to tune in.Follow Jess: https://www.instagram.com/itsjesssingh/Timestamps:00:00:00 - Introduction 00:00:52 - Introduction to Joe Foster and His Book00:01:13 - Joe Foster's Reebok Legacy00:01:33 - Importance of Strategic Partnerships00:01:55 - Lessons from Joe Foster's Book00:02:16 - Building a Brand from Scratch00:05:35 - Adapting to Challenges in a Competitive Market00:06:50 - From Homegrown Brand to Global Player00:08:15 - Importance of Storytelling in Branding00:09:29 - Authenticity and Personal Connection00:10:01 - Consistency and Resilience00:10:54 - Innovation and Staying Competitive00:11:04 - Additional Insights from Joe Foster

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