In this new episode of The Disruptionist, Jess Singh tackles the AI hype head-on, revealing why speed without strategy is a trap, and how to avoid building a fast but hollow brand. From misused tools to forgettable messaging, this is a wake-up call for founders chasing shortcuts.Jess breaks down how to blend AI with real strategic thinking, showing why clarity, positioning, and emotional resonance still need a human touch. Whether you're scaling content or refining your brand voice, this episode is a masterclass in leading with vision, not just automation.Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now!  https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPAFollow Jess: https://www.instagram.com/itsjesssingh/Timestamps:00:00:00 - Introduction00:01:03 - AI's Role in Marketing Strategy00:01:24 - Common Misconceptions About AI00:01:55 - Strategy vs. Speed00:02:27 - Human Element in Strategy00:03:10 - Case Study: ChatGPT and Brand Voice00:03:41 - Using AI to Scale What Works00:04:12 - Dangers of Outsourcing Thinking to AI00:04:25 - Support for Small Business Owners00:04:56 - AI as a Support Tool, Not a Leader00:05:17 - The Paradox of Ignoring vs. Relying on AI00:05:49 - Marrying AI with Strategy00:06:10 - Leadership and Vision in Marketing00:06:31 - AI Strategy Starter Guide00:06:42 - Explosion of Bad Content Due to AI

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