In this new episode of The Disruptionist, Jess Singh breaks down the boldest brand moves shaking up marketing, from sleep tape launches with cult-like community vibes to jazz-filled guerrilla campaigns in NYC. These aren’t just clever tactics, they’re strategic plays that build emotional connection, drive loyalty, and cut through the noise.Jess reacts to viral campaigns, AI-powered branding, sonic storytelling, and the rise of creator-led marketing. Whether it’s Sleep or Die’s gamified launch or Maison’s ice-block reveal, this episode is a masterclass in how to stand out without selling out. If you’re tired of cookie-cutter content and want to build a brand people rave about, this one’s for you.Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now!  https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPAFollow Jess: https://www.instagram.com/itsjesssingh/Timestamps:00:00:00 - Introduction00:01:22 - Marketing 101: Sell the Outcome, Not the Product00:03:25 - Building Community Before Launch: Sleep or Die's Strategy00:06:24 - Innovative Social Media Campaigns: Brands That Stand Out00:09:15 - The Power of Experiential Marketing and Sound Branding00:11:17 - The Future of Marketing: Storytelling and Video Production

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