In this episode of The Disruptionist, Jess Singh explores how branding subtly shapes our daily decisions. Inspired by her visit to Times Square, she highlights why big brands invest in high-traffic ads to build trust and prestige. Jess breaks down the power of consistent branding—logos, colors, and messaging—in creating recognition and connection. She also shares how small businesses can apply these strategies to stay relevant. Tune in for a thought-provoking look at branding’s impact in today’s fast-paced world.Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPFollow Jess: https://www.instagram.com/itsjesssingh/Timestamps:00:00:00 - Introduction00:01:05 - Influence of Brands in Daily Life00:01:38 - The Prestige of High-Visibility Advertising00:02:41 - Consistency in Branding00:03:55 - Physical Branding and Store Design00:04:17 - Emotional Branding00:05:23 - Coke vs. Pepsi: A Branding Battle
00:06:15 - Subtle Branding Techniques00:07:40 - Digital Branding Influence00:08:55 - Strategies for Small Businesses00:10:20 - The Impact of Branding on Customer Perception00:11:34 - Measuring Branding Effectiveness

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