SummaryIn this episode of the Dirty Heifers podcast, host Margaret Connor and co-hosts Jessie and Shauna welcome Jeri Anne Huffstutler, the founder of Southern Natural, a goat milk soap brand. Jeri Anne shares her inspiring journey from struggling with eczema to creating a successful skincare line. The conversation covers her initial challenges, the transition from farmers markets to online sales, and the leap to selling on Amazon. Jeri Anne discusses the importance of family support, maintaining product quality while scaling, and her passion for product development. The episode concludes with a fun lightning round of preferences related to soap making and business.TakeawaysJeri Anne struggled with eczema for 12 years before discovering goat milk soap.The idea to make goat milk soap came to Jeri Anne during a prayer.Jeri Anne's brother encouraged her to sell on Amazon, leading to significant growth.Maintaining quality while scaling is a challenge for many small businesses.Jeri Anne enjoys experimenting with new products but finds it hard to find time.Family and community support have been crucial to Jeri Anne's business success.Jeri Anne's business has evolved from farmers markets to multiple Whole Foods locations.The transition to using goat milk powder simplified the soap-making process.Jeri Anne has four employees, many of whom are family members.Chapters00:00 Introduction to Jeri Anne and Her Business03:21 Jeri Anne's Journey with Eczema and Soap Making05:54 The Journey Begins: A Prayer for Guidance09:16 From Goat to Soap: The Birth of a Business12:46 Breaking into the Market: Craft Fairs and Whole Foods15:16 Taking the Leap: Selling on Amazon19:52 Navigating Challenges: The Amazon Experience24:46 Scaling Up: Maintaining Quality in Growth31:09 Reflecting on Success: Proud Moments and Future Goals34:33 Exploring Sales Platforms37:34 The Role of Social Media in Business42:37 The Journey of Building a Business44:59 Family and Community Involvement in Business51:51 Fun and Lighthearted Moments in Business52:27 short moo intro:outro.mp4New Episodes Drop ThursdaysJoin the HerdFollow The Dirty Heifers! 🌿🐄Stay connected with us on social media: 📍 Facebook: The Dirty Heifers 📍 Instagram: @thedirtyheifers 📍TikTok: @thedirtyheifers 📍 YouTube: Dirty HeifersCheck out our personal businesses: 🛁 Margaret – Warm & Fuzzy Soapery 🧼 Jessie – Country Lather Soap Works 🫧 Shauna – Bawauna Bath & BodyThis week’s guest:https://southernnaturals.com/

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