It’s not about planting flags anymore. It’s about profitability.As the cannabis industry shifts from rapid growth at all costs to operational precision, hard decisions are being made.Which assets are sized properly? Where can we build a well-rounded, potentially profitable business given the realities of today’s market? And how do we make the right calls for our teams while positioning for the world we’re actually in—not the one we hoped for?Ayr Wellness is deep into this approach, actively sizing its business for today’s environmentThis week we sit down with George DeNardo, President of Ayr Wellness, to discuss how Ayr is redefining success in cannabis:The shift from expansion to optimization: why less is moreData-driven decisions and automation tools Ayr is betting onWhy Ayr is still growing in Florida—and not waiting on the feds Chapters00:00 Introduction to George DiNardo and AYR Wellness03:05 Transitioning to President of AYR Wellness05:55 Operational Efficiency and Integration Challenges09:05 Data-Driven Decision Making in Cannabis11:57 Technology Adoption and Automation in Cannabis14:52 Balancing Investment in Technology and Operational Needs18:01 Facility Consolidation and Strategic Growth20:56 Future Plans for Expansion in Florida23:58 Navigating Florida's Cannabis Market Dynamics26:11 Quality Control and Brand Strategy in Cannabis28:16 Data Management and Crop Planning Efficiency30:35 The Importance of Internal Communication and Reporting33:10 Operational Challenges and Market Adaptation36:30 Leadership and Team Engagement in Cannabis38:31 Advice for New Entrepreneurs in the Cannabis Space40:45 The Value of Time Over Material Gifts42:43 Future Outlook for the Cannabis IndustryGuest Links:https://www.linkedin.com/in/georgedenardo/http://www.ayrwellness.comhttps://x.com/AyrWellnesshttps://www.linkedin.com/company/ayr-wellness-inc/Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime has a New Website. Shhhh its not finished.The Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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