Cybersecurity isn’t just an IT issue—it’s a business survival strategy. In this episode of The Digital Shift, Jeffrey Lyon, Founder & CEO of The Cyber Wild, reveals how AI-driven threats, data poisoning, and ransomware are reshaping the security landscape for small and medium businesses. With 30 years in IT and 20 years in cybersecurity, Jeff brings a candid, jargon-free approach to protecting organizations that often lack dedicated security teams. From healthcare to nonprofits, he’s on a mission to make cybersecurity approachable, affordable, and effective. Key highlights from this episode: 🔒 Why antivirus & firewalls aren’t enough anymore 🤖 AI risks: data poisoning & agentic AI gone wrong 📊 Measuring ROI in cybersecurity with “risk dollars” 🚨 Real ransomware case study: hospital forced to go manual 📚 Cyberwild Rocks: community-driven, jargon-free security training 🌍 Free assessments to help small businesses close gaps If you’re a business leader, IT professional, or entrepreneur, this episode is packed with practical strategies and real-world lessons to help you build resilience against modern cyber threats. 🔔 Don’t miss future conversations at the edge of innovation, technology, and business. 👉 Subscribe: https://www.youtube.com/@DigitalShiftOfficial?sub_confirmation=1 🏫 Skool: Become an automation expert https://www.skool.com/smooth-automation-1830 👤 Today’s Guest Information: LinkedIn: Jeffrey Lyon - https://www.linkedin.com/in/cyber-jeff/ Website: The Cyber Wild - https://www.thecyberwild.com/ ⏱️ Timestamps 00:00:00 - Intro & Welcome 00:01:24 - Cyberwild’s Mission: Simplifying SMB Security 00:05:39 - AI Governance & Data Poisoning Threats 00:09:57 - Advanced Phishing & AI-Driven Attacks 00:15:41 - Research on AI False Data & Detection 00:24:54 - Measuring ROI with Risk-Based Metrics 00:26:48 - Communicating Breach Impacts to Leadership 00:29:40 - Cyberwild Rocks: Community & Training Vision 00:32:50 - Expanding Into Coaching & Mentorship 00:37:43 - Overcoming Visibility Challenges & Imposter Syndrome 00:40:48 - Hospital Ransomware Case Study 00:44:59 - Practical Incident & Disaster Recovery Planning 00:46:23 - Free Security Assessment Offer 00:47:50 - Podcast Promotion & Listener Takeaways 00:48:35 - Closing Thoughts & Action Items #TheDigitalShift #Cybersecurity #AI #DataPoisoning #SmallBusinessSecurity #CyberDefense #DigitalTransformation #BusinessContinuity #CyberRisk #Innovation #CyberTraining #Ransomware

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