AI and storytelling are reshaping the world of public relations. Discover how Salient PR’s Justin Mauldin is redefining the PR landscape for tech startups and cybersecurity firms — leveraging AI, creativity, and senior-level expertise to deliver impact in an evolving media world.In this episode of The Digital Shift, we dive into how Justin built a fast-growing PR agency that doubled revenue this year, plans another 100% growth next year, and continues to merge AI tools like ChatGPT, Gemini, and Claude into daily operations to scale intelligently. From remote team management to early-stage startup storytelling, this conversation uncovers what it takes to stand out in a noisy, fast-moving market.Key Highlights:💡 Why timing your PR two months before a launch maximizes success🤖 How AI is transforming content creation and media placement🚀 Doubling revenue while maintaining boutique quality and client care💬 Balancing workload and quality with a fully remote team🌍 PR trends in tech, cybersecurity, and startup ecosystems📈 Website relaunch strategies to boost conversion and brand presenceIf you’re a founder, marketer, or tech executive, this episode reveals the modern blueprint for growing brand authority in the age of AI and attention.🔔 Don’t forget to subscribe to The Digital Shift for more conversations at the edge of innovation, technology, and business.👉 Subscribe: https://www.youtube.com/@DigitalShiftOfficial?sub_confirmation=1🏫 Skool: Become an automation expert – https://www.skool.com/smooth-automation-1830🧑 Today’s Guest Information:LinkedIn: https://www.linkedin.com/in/justinmauldin/Website: https://salientpr.com/⏱ Timestamps00:00:00 – Inside the Mind of a Modern PR Maverick00:00:50 – Justin’s Background & Founding Salient PR00:04:40 – Agency Operations & Media Adaptation00:16:00 – Client Focus: Tech & Cybersecurity00:20:30 – Communication & Storytelling Challenges00:29:40 – Balancing Workload & Team Efficiency00:32:30 – Website Relaunch & Growth Goals00:35:10 – Scaling Smart: Client Selectivity00:36:40 – Improving Proposal Processes00:44:50 – Integrating AI for Competitive Advantage00:47:00 – When to Start PR Engagement 0:49:25 – Final Thoughts: The Future of PR#TheDigitalShift #AI #PublicRelations #Storytelling #Marketing #TechStartups #Cybersecurity #AIinPR #DigitalMarketing #Automation #Innovation #BusinessGrowth #Entrepreneurship #TechPodcast #MediaRelations #BrandBuilding #RemoteTeams #StartupStrategy #PRTrends #FutureOfWork

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