For this episode, we turn our attention to continental Europe putting a spotlight on Germany. It’s Europe’s biggest consumer market after Russia, but in many ways a laggard when it comes to online shopping. During lockdown many neighbouring countries embraced eCommerce shopping, but German shoppers proved much more conservative in their habits. Listen to our experts discussing what’s happening with German eCommerce and practical advice as to what CPGs need to know to position themselves to succeed in this important and challenging market. Want to know even more? Book your free consultation with us https://www.efundamentals.com/podcast/

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