Data that matters | The FMCG Guys

The Digital Shelf Cast
16/05/2022 35 min

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Episode Synopsis

How can CPGs choose the data that will actually be useful to their organizations? Jo Campbell, e.fundamentals' SVP of Operations, spoke with The FMCG Guys podcast about how we help CPG and retail executives better understand and maximize the potential of data. The discussion covers, for example, how to increase trade promotion return on investment, Jo's leadership approach and how to empower sale and marketing teams through actionable and relevant data. 

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