In this episode of Digital Madvertising we cover the different types of data out there for marketers plus the Uber and Rockstar hack. Amazon and Apple jumping into the NFL and other trends from this past week in digital marketing and tech. Intro: Hey everyone welcome to the Digital Madvertising podcast. Here we are going to be discussing the weeks news, trends and updates from the world of digital marketing and tech. I am your host Chris Clark and with me I have my co hosts Karthik Nair and behind the scenes making all the magic happen is Connor Sage. Karthik, hows it going? Content NotesUber and Rockstar Hack news Rockstar Games was hit over the weekend by an attacker who claimed to have accessed its Slack channel to steal data on an upcoming release, and may be the same person who compromised Uber. Two highly impactful cyber attacks on ride-sharing service Uber and video game developer Rockstar Games that unfolded over the space of three days are being tentatively linked after a threat actor going by the handle teapotuberhacker claimed to be behind both incidents.``What comes to mind when we think about security breaches is usually the stealing and selling of personal user or employee data, but this attack is slightly different. When stolen data like this is published on social media, it can be almost impossible to limit the damage and reach of the data.”Speaking of data, our topic to discuss today is about ‘Data’, the difference between data gathered and data found. Or 3rd party vs Zero party. type of data has been largely overlooked: zero-party data.Media UpdatesTiktok: TikTok yielded the most ad money from direct-to-consumer marketers during the second quarter, with $30 million in sales and a 231% jump during the past 12 monthsBe Real features copied by TikTok as TikTok Now. “BeReal reveals a desire for a less-is-more approach that centers on authentic content. "For brands, reinforcing empathetic marketing materials and approachable campaigns, while avoiding distorted imagery and other fake communications, is the way forward,"The National Football League has reached a multiyear deal with Apple Music to sponsor the Super Bowl Halftime Show, beginning with the American football championship game in February 2023,  OTT: Amazon ‘Thursday Night Football’ vs DirectTV Disney Ad supported tierAdobe just bought Figma for $20 billionThis Podcast is powered by Digital Ignite and recorded in Charleston, SC. Hosted by Chris Clark and Winnie Teal. Digital Madvertising is edited, produced & scored by the talented Connor Sage. Join us each week as we cover the wild wild west of digital marketing news, trends, and products. Follow us! linkedin.com/company/digitaligniteagency twitter.com/digitalignite instagram.com/digital_ignite/ Digital-Ignite.com

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