ChatGPT Agent has launched with the ability to complete purchases autonomously — and it's changing how high-value customers buy, creating massive opportunities for prepared marketers.Available now in paid ChatGPT subscriptions, this tool completes complex purchasing tasks in under 3 minutes that take humans 30+ minutes of research and comparison shopping.For businesses targeting decision-makers, mastering ChatGPT Agent optimisation isn't just smart — it's becoming essential.In this episode, Charlie and Dale reveal:• How ChatGPT Agent actually works behind the scenes — including our live restaurant booking demonstration showing exactly how AI agents research and make recommendations• Why your conversion rate optimisation suddenly became 10x more critical — and the specific technical requirements that determine whether AI agents complete purchases on your site or abandon it immediately• The "Reading Mode" challenge that makes schema markup essential for AI visibility (even though humans never see it)• Why platform partnerships with OpenTable, Booking.com, and Shopify now directly influence your search visibility• The strategic shift from experimental (20% budget) to core strategy (80% budget) needs to happen right nowI'll share real examples from our live testing, including how ChatGPT Agent abandoned difficult websites instantly and why it checked for vegetarian starters when booking restaurants — something most humans wouldn't consider.As Charlie said in the episode:"I feel like this and the rollout of AI Mode... is the trigger point that this is moving fast. If ChatGPT rolled this out, Google is gonna be hot on its heels."If you're ready to optimise for the reality that customers are delegating purchasing decisions to AI agents, this episode provides your complete action plan.Get the show notes:https://exposureninja.com/podcast/dojo-58/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/

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