On this episode of The Data Storytellers Podcast, we speak with Mikel Davis, VP of Strategic Analytics at Peacock. Mikel shares her journey from early analytics roles in sports and entertainment—including the Cleveland Cavaliers and Legendary Pictures—to leading customer and growth strategies at one of the world’s top streaming platforms.We explore how data is transforming marketing, content, and customer experience across industries, and the leadership skills that help drive real cultural change in large organizations.Connect With Us:• Website: https://thedatastorytellers.com/• LinkedIn: https://www.linkedin.com/company/the-data-storytellers• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmAChapters:00:00 – Introduction00:36 – The rise of AI: déjà vu from the early data days02:15 – From data literacy to AI fluency: is it just rebranding?04:52 – Laszlo’s path from military intel to analytics through marketing06:21 – Mikel’s current role at Peacock and team’s mandate07:33 – How Mikel accidentally discovered analytics in college09:30 – Economics + statistics = the original analytics degree11:03 – From Accenture to the Cleveland Cavaliers13:15 – Selling tickets with data: pre-LeBron vs. post-LeBron15:02 – Pandora’s predictive personalization and data obsession17:35 – Streaming disruption: what seemed crazy is now normal18:24 – How LeBron changed Mikel’s job and career path21:43 – Moving to film: data innovation at Legendary Entertainment23:55 – F1 Movie example: modernizing film marketing with data27:56 – Using data to greenlight and cast films more strategically29:52 – Balancing art and science in content creation31:29 – Transition to AT&T: data for customer retention33:33 – The big challenge: keeping cable customers in the streaming era34:02 – The streaming boom and Netflix as a data pioneer35:33 – Joining NBCUniversal: centralizing customer data36:59 – Launching Peacock and driving strategic growth37:46 – Mikel’s career playbook: building data-driven cultures38:15 – Adapting insights to executives vs. operations40:24 – Building trust through stakeholder empathy and flexibility42:24 – The power of asking good questions and connecting people43:46 – The #1 blocker: when success without data breeds resistance44:56 – AI parallels: augmenting, not replacing, human judgment46:02 – Closing thoughts

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