Today I’m joined by someone who truly lives and breathes negotiation and influence.Giuseppe Conti has led commercial and procurement teams for some of the world’s biggest multinationals — from Procter & Gamble to Novartis and Firmenich — and he now teaches negotiation at Europe’s top 10 business schools (including INSEAD, Oxford and Bocconi) while running CABL, Conti Advanced Business Learning, a training firm that’s shaping the next generation of leaders.He’s known not just for his frameworks, but for his human, ethical, and deeply practical approach to influence.Giuseppe has a fantastic new book Negotiation + Influence = Success. In 2025, he was ranked #1 worldwide among the Top 30 Global Gurus for Negotiation and #1 Negotiation Training programs on the world. For all of you tuning in - ambitious professionals in your 30s, 40s, and 50s - who want to elevate how you influence, lead, and negotiate under pressure… this conversation will change how you see power.We discuss:- The difference between influence, negotiation and manipulation - What levers do procurement pull and what are their KPI's?- The core tenants of influence- How to influence across stakeholders within the organization- The issue with self orientation in negotiations - How to become an expert negotiator that creates value and claims it- How AI will change negotiationsHere is the invite to Giuseppe's forthcoming workshop in Singapore on Feb 4-5, 2026: https://www.eventbrite.it/e/1970399606264?aff=oddtdtcreator make sure you check it out.For everyone listening - if you want to dive deeper, check out Giuseppe’s work at cabl.ch.LinkedIn: https://www.linkedin.com/in/giuseppeconti/?originalSubdomain=chBuy his bookFollow Tim Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation. NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ Free Sales Resources here https://www.thefirstdominobook.com/ Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu Tims YouTube https://www.youtube.com/@TimCastle Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator Tim's Website https://www.timjscastle.com/

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