Modern marketing requires balancing strategic long-term planning with real-time tactical adjustments to drive sustainable growth in today's volatile digital landscape.Greg Dolan, CEO & Co-founder of Keen, sits down with Rachel Tipograph, founder and CEO of MikMak, to explore how leading brands are solving the challenge of optimizing for both long-term brand building and immediate performance. From the evolution of marketing attribution to the organizational changes required for success, this conversation reveals why the future belongs to companies that can seamlessly blend strategic vision with immediate responsiveness.Key Learnings:Why real-time optimization capabilities are now essential for marketing successHow to balance upper-funnel brand building with bottom-funnel performance marketingThe organizational changes needed to integrate strategy with tactical executionHow technology partnerships enable both strategic planning and real-time adjustmentsWhy early adopters of integrated approaches are gaining competitive advantagesRead the full show notes here: https://keends.com/podcast/episodes/ep206-real-time-marketing-optimization-mikmak/

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