Join Steve 'Lounge' Price, CEO of 85SIXTY, and Jesse Math from Keen Decision Systems as they explore how marketing mix modeling has evolved from expensive enterprise CPG solutions to accessible software platforms for travel, hospitality, and outdoor brands. Learn how MMM helps brands balance performance marketing with brand building, incorporate environmental factors like seasonality, and make data-driven budget decisions in a cookieless world.Discover the complementary roles of marketing mix modeling, multi-touch attribution, and incrementality testing in today's measurement landscape. Steve shares insights on building first-party data ecosystems, the challenges of long purchase cycles, and how 85SIXTY helps clients navigate the changing digital landscape with platforms like Meta, Google, CTV, and programmatic display to optimize their marketing investments.

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