As AI tools become the go-to resource for researching people, the real question CEOs should ask is:What does the machine know about me?1. Visibility Today Means Being Machine-Readable.ChatGPT. LinkedIn. Google. Bing. When someone looks you up, whether it’s a journalist, a client, a board member, or a recruiter, they’re not just browsing your bio. They’re relying on algorithms trained on available content. If your insights, leadership, and frameworks aren’t published, you’re invisible even if you’re accomplished.2. Hacking Is Out. Training Is In.Forget about gaming the system. You don’t need tricks. You need consistency. When you publish explicit, strategic, and valuable content under your name, the algorithms start connecting dots. Over time, AI tools begin to associate your name with your expertise, and that becomes your default narrative.3. Content Shapes AI and Human Perception.The more consistently you show up online, the more accurate and compelling the results are when someone searches for you. This isn’t about going viral. It’s about being discoverable, credible, and relevant by design. Your published thoughts become the training data for both machines and minds.4. The 90-Day Shift.When done right, even 2–3 months of consistent publishing can influence how AI tools like ChatGPT respond to prompts involving your name or domain. It’s not magic. It’s repetition. And it works especially when your insights are valuable and positioned.Final Thought:Don’t let the machine tell the wrong story.Train it to tell your story.You don’t need to go viral.You need to be visible in the right places, with the right message.Listen now to start programming your digital presence before someone else does it for you.Highlights:00:00 Introduction: Controlling Chad GPT's Knowledge00:08 Building the System: An Overview00:14 Training Data and Search Function00:26 Internet Scanning and UpdatesLinks:===========================Equipment and Software that I use for my Videos and Podcasts!   Jens Equipment and Software overview: https://www.jensheitland.com/equipment===========================Books that I read and recommend.My Book Recommendations: https://www.jensheitland.com/books===========================Here are the ways to work with me:Speaking: https://www.jensheitland.com/speakingLeadership Skills Assessment: https://www.wearesucceed.com/===========================Connect with me!   LinkedIn: https://www.linkedin.com/in/jensheitland/Facebook: https://www.facebook.com/JensHeitlandofficial/Instagram: https://www.instagram.com/jensheitland/TikTok: https://www.tiktok.com/@jensheitlandX/Twitter: https://twitter.com/jensheitlandNewsletter: https://www.jensheitland.com/newsletter===========================Subscribe and Listen to The Jens Heitland Show Podcast HERE: YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWgWeb: https://www.jensheitland.com/podcasthomeApple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL===========================Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQWeb: https://www.jensheitland.com/the-daily-hintApple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

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