There's a ton of science behind something as simple as a customer making a decision to purchase a product or service. Behavioral economics is a field that seeks to help us understand the biases and errors in a person's decision-making process. Understanding this field can also provide CX pros with better insight into customer behavior, thereby finding ways to improve the customer experience. Host Steve Walker welcomes guest Richard Jordan, CEO of Raggit, a customer-service review app, and one of the contributing authors of a new book, "Customer Experience 3", to discuss how CX professionals can look to behavioral economics to help improve customer experience.

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