The Value of Customers, part 1

The CX Leader Podcast | A resource for customer experience leaders
25/02/2020 23 min Temporada 1 Episodio 105
The Value of Customers, part 1

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Episode Synopsis

Your customers are why you're in business but are they loyal customers? How do you measure that customer's loyalty and why do companies so often undervalue their customers? Host Steve Walker welcomes guest Rob Markey, an author, speaker, podcaster, and partner at Bain and Company. They discuss Rob's work on helping develop the Net Promoter Score and how it helped simplify the close-the-loop process in customer feedback.
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