The data companies collect can be valuable in providing insights into the past and current behaviors of customers. But that data can also be useful in predicting trends and behaviors in the future. Continuing the series "CX Now: Eight Essential Themes Driving CX Evolution," host Steve Walker welcomes Dr. Troy Powell for a discussion on how companies can use their customer data to perform predictive analysis using A.I., natural language processing, and other tools to anticipate customer needs and actions. Find more episode and blog article in the "CX Now" series: https://walkerinfo.com/cxnow/ Find more episodes of The CX Leader Podcast at https://cxleaderpodcast.com/ Learn more about Walker at https://walkerinfo.com/ 

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