Customer experience pros know that one of the many indicators of a successful CX program includes how many promoters you have among your customers – often measured using the Net Promoter Score. The more promoters you have, the more likely your customers will recommend you to others, right? And that's it - we typically don't think there's something better than "promoters." However, there are ways in which CX pros can create "superfans" – customers that not only recommend you to others, but become serious advocates for your business. Host Steve Walker welcomes Brittany Hodak, an award-winning entrepreneur, author, and customer experience speaker, to discuss her new book, "Creating Superfans: How to Turn Your Customers Into Lifelong Advocates." Learn more about Brittany's book, "Creating Superfans" here: https://brittanyhodak.com/book/ Listen to more episodes of The CX Leader Podcast here: https://cxleaderpodcast.com/ Learn more about Walker here: https://walkerinfo.com/ 

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