367: The State of CX Measurement

13/08/2024 25 min
367: The State of CX Measurement

Listen "367: The State of CX Measurement"

Episode Synopsis

Every year, Forrester conducts a global survey of voice-of-the-customer (VoC) and customer experience (CX) measurement practices. Leaders of CX measurement programs are reporting improvements in 2024 compared to 2023. Forrester VP, Principal Analyst Maxie Schmidt explains why there are persistent gaps in what CX measurement programs can do compared to current maturity.