Listen "357: Everybody Needs A Journey Atlas"
Episode Synopsis
A journey atlas (also known as a catalog of journeys) helps companies establish and sustain a shared customer-centric language across silos. It creates a strategic, bird’s-eye view of what matters to customers to help companies prioritize, assign responsibility, collaborate, and find shared value across journeys.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.