357: Everybody Needs A Journey Atlas

04/06/2024 24 min
357: Everybody Needs A Journey Atlas

Listen "357: Everybody Needs A Journey Atlas"

Episode Synopsis

A journey atlas (also known as a catalog of journeys) helps companies establish and sustain a shared customer-centric language across silos. It creates a strategic, bird’s-eye view of what matters to customers to help companies prioritize, assign responsibility, collaborate, and find shared value across journeys.