The Financially Savvy Marketer: Unlocking Business Growth and Investor Confidence

The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy
27/05/2025 25 min

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Episode Synopsis

In this special episode of The Customer Code, Christina and Andreas Munzel explore marketing's vital financial role. Andreas reveals why marketing must be seen as a strategic investment in "customer capital" driving long-term shareholder value. Learn how financially savvy marketers use data and transparent disclosures to build confidence, bridge silos, and unlock true business growth.

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