Episode Synopsis "Ghost in the Machine"

"Big data" changed the way we find, engage, and analyze customers. But there's a lot of it and it is easy to get lost in the sea of ones and zeroes. Guest Kevin Hartman shares insights on how to tame the automation and wrangle the data for better outcomes.

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More episodes of the podcast The Customer Class

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• Delivering on Critical Customer Needs
• The Loyalty Unicorn
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• Ghost in the Machine
• Finding the Soul of Your Customers