In this episode of the Crafty Mariana Podcast, Mariana sits down with Kayla Jagusch, founder of Even Numbers, a Milan-based creative community known for vision boarding nights, “speed-date-in-art,” bag-charm labs, and their lush “linger longer” still-life sessions. What began as a four-person paint night in Kayla’s living room became 60-person gatherings across Milan, Paris, and New York, plus brand collaborations with Dr. Martens & Uniqlo. Kayla shares how she turned a solo move to Italy into a community, why brand activations fund the mission while community events build the soul, and the practicalities of running 4 to 5 events a month, while growing a business, without burning out.
Whether you’re testing your first living-room workshop or mapping a multi-city calendar, you’ll love Kayla’s grounded business model, host-with-heart philosophy, and portable-format tips! 
What We Cover in This Episode ✎ Kayla’s origin story: New Jersey to FIT textile design, luxury fashion, Milan, and the first living-room workshop ✎ Naming “Even Numbers”: the triplet backstory and designing for balance and belonging ✎ From 4 seats to 60: taking people from online to offline and building trust in a new city ✎ Signature formats: vision boards, bag charms, “speed-date-in-art,” Creatives Connect, and “linger longer” still-life ✎ Business model that works: brand activations, team and private events, community nights ✎ Capacity and energy: why 4 to 5 workshops per month is a healthy ceiling for a hands-on host ✎ Multi-city operations: Milan, Paris, New York, venue scouting with local allies, research on Instagram ✎ Travel logistics: choosing light, modular projects and reusing materials across dates ✎ Pricing realities: smaller European spaces, seat caps, and why community nights aren’t the breadwinner ✎ Creative practice vs operations: guiding not grading, keeping personal art alive in small daily ways ✎ Momentum moments: iBlues in-store lab, Uniqlo launch, Dr. Martens activation, 400-person weekend ✎ Near-term vision: 3-month planning cadence, launching a membership, building a small team, dreaming of a dedicated space ✎ Industry trends: the offline connection wave, differentiation through hosting style and communication
Connect with Kayla ✎ Instagram: @kaylajag • @evennumbers.milano ✎ Website: evennumbers.art ✎ Even Numbers Substack: evennumbers.substack.com
Resources for Your Workshop Business
📌 Free Guide: How to Start Your Own Workshop Business
Stay Connected with Mariana
🌎 Website: craftymariana.com📷 Instagram: @craftymariana🎨 Facebook Community: Crafting Workshops Community📩 Exclusive content, resources, and deals: craftymariana.com/newsletter
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Have questions or topics you want covered in future episodes? DM me on Instagram or email [email protected]

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